About us

ABOUT FIRST STANDARD
First Standard started with a simple idea: the first decision of the day sets the tone for the rest. Not some big dramatic commitment - just the small stuff. Hydrate. Move. Show up. The kind of habits that make you someone people can rely on, including yourself.

THE SMALL STUFF
Call your mom
Keep your word
Show up on time
Rerack your weights
Text them back
Make your bed
Tip well
Admit when you're wrong
Finish the last rep

WHY ELECTROLYTES
You wake up dehydrated. Every day. Before the coffee, before the to-do list, before any of it - start with water and salt. It's not complicated. It's just the first standard.